 | Easy Navigation - A visitor to a site will leave immediately if
they cannot navigate around the Website quickly and easily. Easy
navigation is not a function of the number of pages on the Website. There
are Websites with thousands of pages that are easy to navigate. Easy
navigation is a function of overall design and the proper use of navigation
bars (such as those on the left and right of this page, and links connected
to words and phrases. |
 | Use of Pictures and Images - As they say, a picture is worth a
thousand words. Use them liberally while managing access speed
properly (see below). |
 | Proper Page Size - A Website page with too much information can be
intimidating - a page with too little information can be boring and
perceived as a waste of time. |
 | Simple and Appealing Layout - People like to enjoy themselves on
the Internet and make the best use of their time. Overly complex or
unappealing Website pages can turn viewers off and keep them from
returning. |
 | Speed of Access - No one likes to wait for Website pages to appear
on the screen. This can be controlled through proper management of the
size and resolution of photographs and images placed on the page. Its
not a function of the number of pages on the Website. Speed of Access
is also impacted by the quality of the web hosting
system used. |
 | Liberal Use of Links - One of the most productive aspects of
Websites and the Internet is the linking of sites through hyperlinks.
Use them as much as possible. |