 | Global Presence - The global reach of the World Wide Web gives you
instant access to global markets. Even if your business in focused on
local customers, global reach can never hurt, and often leads to new and
unanticipated opportunities. |
 | Information Reference - There is no practical limit to the amount
of information you can put on your Website. If it is well organized
and presented, the volume of information made available will enhance not
hurt your Website. |
 | Professional Image - Having a well presented Website today is just
as or more important as your business card or any other interface with the
customer. |
 | Website Reference - Your Website domain name (e.g. www.yourname.com)
should be placed on all other marketing materials - business cards,
brochures, posters, checks, etc. |
 | E-Commerce - Allowing customers to purchase goods and services
on-line is becoming easier and more secure. |
 | Customer Contact and Feedback - A Website is your personal and
corporate avenue directly to the customer. It allows them to learn
about you and to give you direct feedback. |
 | Customer Education - A Website is a great way to give your
customer information that educates them in your business and field.
Customers like it because it make them a better buyer. It benefits you
because customers are more likely to buy from someone who makes them smarter
and feeling better about themselves. |
 | Links to Other Websites - The inclusion of links that customers can
click on to view another site makes your Website a gateway to the entire
World Wide Web. This gives you the power to harness that information
and leverage it to enhance your business. |
 | Links from Other Websites - Once on the World Wide Web, it is easy
for other Websites to link to yours. We need only convince the
Webmaster of the other site to include the reference. Very often they
are glad to do this because it enhances their Website also. |
 | Business Planning - The process of creating a Website is invaluable
in helping to think through the scope and direction of a
business. |
 | Low Cost - The monthly cost of maintaining a Website is relatively
small in relation to most other costs of running a business. This is
facilitated by the constantly improving price/performance of computing and
telecommunications. |